“Gabriel Feitosa is a rising star in the grooming industry, invited to judge competitions all over the world,” Michelle says. That proved a challenge when a growth opportunity presented itself before the recent move, one that wouldn’t leave much time for salon management.įortunately, her award-winning head groomer wanted to buy the department. Her name attracts business and contributes to the overall experience. Thanks to Retro Stylist Wear’s success and 11 years as an in-demand groomer, Michelle has a stellar reputation with peers and clients alike. “Doing something special cements loyalty and makes it hard to go somewhere else.” Advertisement “It goes with the store’s theme and keeps us looking professional and uniformed.”Īdd to all this ’50s music and a friendly staff, and the ambiance she works so hard to create attracts a customer base heavy with regulars. “I’m most interested in pinup artwork from artists who put beautiful girls in a silly situation, and preferably with an animal! It makes it more fun and keeps one from taking life too seriously.”Īll Bow Wow Beauty Shoppe employees don Retro Stylist Wear, the award-winning grooming apparel line Michelle launched in 2015. Hair dryer chairs anchor displays that include another interest: pinup models. Neutral walls and floors allow mint and pink paint to pop, whether on furniture repurposed as fixtures or on ’50s fridges that keep gourmet cakes fresh. She used it - along with art and fashion studies in Italy and New York - to design her pet store, both in its original location in 2006 and where it exists today as of January. Michelle carried that passion into adulthood. “The music, colors and glamour were so beautiful, happy and interesting to me.” Favorite gift that day? A Chubby Checker record. The theme of her 13th birthday party? The 1950s. Michelle was born in 1975, but as a child she obsessed over an earlier decade.

They combine to win the 2018 PETS+ America’s Coolest Store title. That philosophy - developed over years working in the fashion retail and amusement park industries - informs Michelle’s Bow Wow Beauty Shoppe in San Diego, CA. “All of the stores I treasure also have an amazing ambiance.” “A business shouldn’t just be a place to buy things,” she says. LEEL MICHELLE BELIEVES in creating an experience for her customers.

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